Category Archives: 5. Website design & content

Your online store is the first impression someone sees. Make sure it represents your brand personality.

Anh: Tips On Creating Designs

Hello again,

The good thing about DecoNetwork is that you can change your website anytime you want – quickly and easily. With the new version 2, there are more new cool design templates to choose from. I have changed my logo and site look and feel – hope you like it.

For a Fulfillment Center, you will need to set up and define the printable regions for your products. The DecoNetwork Help site is a great resource on how to set up your Fulfillment Store. From an affiliate store perspective, the products have been added and set up by our Fulfillment Center, so we just need to focus on creating and adding our designs to the store.

This is the stage where we would need to invest most of our time and effort to. After all we want our site to have a combination of already “created products” to sell and “store designs” for our customers to use for their creations.

As a newbie, I’ve discovered a few things along the way – that will ensure the whole process will be a lot quicker and easier going forward. The secret is to practice and do a few test designs first to get the feel for it, before you start uploading all of your designs – incase you discover it isn’t what you want (this has happened to me a number of times – now that’s the time consuming part).

Here are some tips:

  1. Work out your design categories – just to have an idea what you will be designing and how it is going to be structured on your site (doesn’t have to be a complete final list, you can change later if needed).
  2. Use Firefox as the chosen browser – found it quicker than Internet Explorer.
  3. Choose and copy a good small selection of “stock designs” to your site for your own use and for your customers’ use – choose the designs that are most likely to be used as this will appear in your “store designs” library and on your homepage for customers to choose from – the “stock design” library is still accessible for your customer usage too.
  4. Focus on the easy and quick design first – build the momentum and experience. You can work on the more elaborate designs later.
  5. Try to save your individual elements/motifs separately – so you can add them to your “store design” library (provide customers more choice) – customers can reuse different elements for different products/items, plus you can use them too when composing your designs, as they can be overlapped (providing you save the file with a transparent background).
  6. For graphics or vector artwork, best to save them as a .png or .eps file – for background transparency. So the designs will look good against any coloured background.
  7. Saving files, ensure they are in the following format:
    • .eps
    • .png
    • .jpg
    • .gif
    • .emb (for embroidery designs – only available for Fulfillment Centers only)
  8. If you are stuck with some design ideas, try creating some designs using DecoNetwork “stock designs” just to get you site up and running, so there are some items for sale while you think, plan and work on the more unique designs for your site.
  9. Refer to online graphics and design resources for inspiration like Smashing Magazine, CG Textures (free texture site), Colourlovers (colour & pattern ideas), Color Schemer (work out color palette), Absolute Cross (good Photoshop tutorials and textures), CreativePro, Design Meltdown 2010 and fotolia (stock images – more affordable than istockphoto).
  10. Consider using different brushes and effects to give your design a new dimension. Have you downloaded the 50 Must-Have Photoshop Brushes?

Now that there are some development and some designs on our site, I am really excited about creating more designs for the store. My next task is to design some patterns for the fabrics and wall decals and include more fancy designs for the t-shirts.

If you have any other tips on creating designs for your site or have any recommendation on design resources, please do share with us…

I hope you find the above tips useful.

Happy designing!

Anh

Phoebe : New Look and feel of inlovewithluna.com

Hello! 

Happy belated Australia Day to those in Oz! 

I had some time to think about the branding of inlovewithluna.com. I like more imagery and I think showing t-shirts and explaining how the website works and what it can offer helps a lot. So I changed the home page graphics and kept the pink and simple colours. So here it is! 

At the moment I’m arranging and setting up all the products and also designing some more prints! DecoNetwork has recently launched their second version so the backend of managing products and adding products has become better. 

New Homepage for inLovewithLuna.com : I changed some of the graphics in the top hand side but kept the logo the same

Adding products is quite easy. Inlovewithluna.com is mainly going to be different types of garments like t-shirts, hoodies and tops so I’m going to start of with these products and go from there. 

Adding products with DecoNetwork : You just keep adding products by clicking on the button and choosing the colour and style you want displayed.

The next two steps are to finalise all the products and then set up some google adwords!

Anh: Design Ideas

Hello again,

Ah December *sigh* – the busiest time of the year.

I love it, because it is the holiday season – with Christmas approaching, parties and social events galore. The flip side on the other hand – it is demanding and stressful period also – juggling work, social and personal commitments and deadlines!

Anyhow… I will endeavour to create some designs this weekend and finish of some final touches on the site layout. Looking forward to spending more time on the site after December 18, when we go on annual leave.

Some of the designs I will be creating for the site are based on the following themes:

  1. Real estate / property theme for t-shirts
    I had this idea over 7 years ago, when I discovered I had missed the opportunity of making some money in the property market before it peaked… The t-shirt slogans can be interpreted in two different ways – referring either to the person or the actual t-shirt itself!

    • “I am for sale”
    • “I am for rent!”
    • “I am available for a short term”
    • “I am available for the long term”
    • “Rent me – I am cheap!
    •  “Do you want me? Just ask… !”
    • “You like what you see?”
    • “Wanna borrow my t-shirt?”
  2. Game consoles for t-shirts
    I had my hair done last weekend for a wedding – with every hairdresser, interesting stories are shared. My hairdresser mentioned there is this new Mercedes car that has no wheels and brakes. The whole interface and vehicle controls are based on gaming console buttons – buttons that you find on your Wii, Playstation or Xbox… This new car fits in well with the generation Z…. With this, it prompted me to design t-shirts based on those gaming console buttons. Eg. The arrows, play, stop, pause etc… buttons… I think it will be cute for kids and teenagers, don’t you think?
  3. Parking stickers and tags 
    My frustration and anger over 7 years ago within the 5 years that I worked for one particular company, I had accumulated  a number of parking fines, one incident which brought me over the threshold was a day when I arrived to move my car (5minutes late), when an inspector claimed he cannot let me go because he has written down my rego number and cannot dispose that ticket… So from my frustration… I thought about creating some tags and stickers to be placed on my window screen (in view for the inspectors next time). Surely I am not the only one who feels this way? Anyone, do u feel me? This doesn’t guarantee that you won’t get fine, but it will surely make you feel heaps better about it! LOL :)

    • “Thanks for the ticket! Can you give me another one?” (this is when they have just given you a ticket)
    • “Please book me!” (teaser to the inspectors)
    • “No way can you book me now!” (when you know you will be parking under the time limit)
    • “Can’t have my number, take my car number instead!” (another teaser)
  4. Car permit stickers and tags
    About 10 years ago, I had a thought of customized number plates – in different colours (cause you can’t change numbers and letters). The legalities and the authorization made it impossible…. Five years later, the RTA  introduced coloured number plates…. Great!..There goes that idea… I am now thinking, what other things I can do to capture this huge potential market (there’s millions and millions of vehicles on this planet)…. Why not create inspiring and funny tag permits? Taken from the theme of “elderly, disabled people, parents with children” symbols, why not have the following:

    • Mother’s Club (women silhouette with hair sticking up)
    • Workaholic (silhouette sleeping next to computer screen)
    • Lazy husband (a man’s figure on couch)
    • Shopaholic (shopping bags, high heels, clothes  etc… think on a symbol/icon to associate with this)
    • Tv addict (tv box)
    • Sports fanatic (need to think of a symbol for this? Any suggestions?)

I got plenty of stuff to work on…. The question is, how much can I do this weekend? (Got a all day Christmas flower workshop on Sunday… mmm)

Wish me luck…….
( I shall re-listen to my Anthony Robbins CDs)